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Aura – Essential Oils

“Simplicity carried to an extreme, becomes elegance” – John Franklin

A simple yet elegant brand identity designed for Aura, an upcoming essential oils brand.
The brand mark is created using overlaying leaves outline in such a way that the initial letter of the brand “A” is formed at the center. The star-like element used in the font is repeated in the brand mark, to further emphasize the “A”

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